Made with love in Sydney.

The Story so far…

I have always found a strange super power attached to “fashion”, in particular dressing in a way that unknowingly influences peoples assumptions about my personality or my life. It’s a fun game I have played for as long as I can remember! (Keeping people guessing is a closet introverts fave game!)

As a busy Mum of 2 energetic kids and the wife of a thrill seeking adventurer, I have curated my personal style to be functional fashion! I need to be comfortable, ready to rumble at any moment, but want to feel good doing it! (I have spent (almost) 40 years searching for the perfect white tee!)

As my kids have grown, I have always taught them to make effort with the way they present themselves but to find their own style and let it sit comfortably like a suit of armour!

Zac is cheeky, wiser than his 11 years, this comes from wanting to be a part of whatever adventure Josh is gearing up for. Has been this way forever! He loves shoes (eek!), and styling himself. I love that he has a vision of what look he is going for! All DOS AMIGOS designs are signed off by ZMan… he is the reason it exists after all! Whether he is riding motorbikes, waterskiing, mountain biking, or gearing up for a game of footy/soccer/cricket, he is always putting his best foot forward

Charlotte is 15 and is a perfect blend of everything good in the world, mixed with stubborn determination from Josh and a sprinkle (ok, alot) of my sarcastic humour. She is unapologetically CB, and she loves the elusiveness of BY ASSOCIATION and being able to interpret what she wears any way she wants! She dresses by feel not fit, comfort is key!

Every item is designed and hand printed by Me (Jess). I get inspo from everywhere at the most random times. That’s my crazy life, and I wouldn’t have it any other way!

I love the way BY ASSOCIATION can represent every member of my family and I hope you love it too xx

Big Love,

 Jess + The Fam x